Logos are the essential factor in creating a successful brand. A memorable logo generates brand recognition, creating sales. Logos usually consist of a graphic to represent the brand, though in some cases (for example with Fed Ex) the logo consists of letters.
In most marketing materials, such as a print or web ad, there will be words—the company name or initials–to help identify the brand. But the most successful logos are recognized by their shape alone.
The Nike logo is an excellent example of a simple yet highly effective logo. It is so well known that all we need to see is the swoosh, and we automatically think “Nike”. All logo designers hope to create something as powerful as the Nike logo. But how do you become a logo designer? Yes, understanding the logo design tips is important.
Take a graphic design course
Logo design is an aspect of graphic design. To be a successful logo designer, you must have a thorough knowledge of
- color theory
If you plan to freelance, an excellent graphic design course will also help you network, and help give you the essential contacts necessary for the beginning designer. There is a lot of competition out there, and it can be challenging to find those first clients.
Many designers choose to start their careers working for design agencies. A versatile portfolio from a traditional art school could give you a head start. But of course, your artistic talent is the key factor.
Learn industry standard software
Most designers start off with sketches on paper, but after the initial brainstorming, it’s a good idea to use software like Adobe Illustrator for your vector images, and Adobe Photoshop for raster images. The Adobe creative suite is the industry standard for graphic design.
Ensure you know how to set up files for both online and print, and familiarize yourself with the many ways of saving data for output. Your designs may end up being silk screened onto t-shirts, etched into pens, or embroidered on hats.
Create your portfolio
You need a portfolio to show prospective clients. If you don’t have any clients yet, create logos for a variety of businesses, to show your visual range. Ensure you use a variety of distinct styles. You should also create a brand for yourself, and have some business cards printed. Use this branding on your online portfolio, too.
Study the market
Researching existing brands is an essential part of sign design or logo design. Are there trends in the particular industry you are researching? Should you follow these trends, or strike out boldly in a different direction? You must ensure that your design is not too similar to competitor’s logos.
It is frustrating when you discover that your great design has already been used, and you must start over—but it would be professionally disastrous if you did not realize, and pitched it to a client.
The final thing a logo designer must learn is that the client is always right—even if you disagree with them!